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A story about Yao Ming and Nike

Time: 5/23/2010

In 1999, Nike and Yao signed a four-year, $20 million contract, the contract will sponsor this year in May. Strangely, the headquarters is located in Oregon?ˉs Nike than ephesus, a "sit" appearance, slow with Yao.

At this time, other companies are dorigo, wish to Yao, using the "open to open the Chinese market,".

In public,Nike air max has released report, if Yao to contract, they will soon be launched a campaign on Yao. But in private, internal but some people worry that once they advertised Yao to Nike, the results will be unfavourable for Yao to raise price in May, Also, Yao after other sponsors will be more attractive.

A Nike senior staff, said: "we are not willing to Yao, and then displayed in other else watched him under company." In early MING, last June for the NBA draft,Nike air max shoes to advance him locking, lest the NBA after what YaoMingJin mishaps. Nike was offer is: Yao existing contract year ahead, Nike to give him a four-year, $1.6 million contract until 2006. If Yao, single this one, he will become the highest paid player in China sponsorship.

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